Transmedia storytelling in 5 steps

Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason. Between constantly changing technology, tight budgets, and interaction from consumers in new and unprecedented ways; brand storytellers are being forced to create new transmedia experiences by integrating dynamic content, often co-created through audience participation.

Source: publishersaustralia.com.au

See on Scoop.itStory-Based Learning

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